I worked at Apple as an engineer from 2003 to 2013, where I oversaw the development of FaceTime, iMessage, and CarPlay.
I’ll never forget the chance I had to work closely with Steve Jobs. He was a visionary who taught me a lot about how to succeed in anything, not just how to create products that people love.
The three straightforward but important principles that Steve Jobs taught me have aided me in my current success as a software entrepreneur. They are as follows:
1. Mastery necessitates repetition.
It takes perseverance and diligence to get something correctly. You’ll know you’ve reached the best solution when you’re beyond delighted to share it; yet, it also requires recognising when to produce things that people enjoy and make modifications.
Jobs was getting ready for an iChat demo in the first week I worked at Apple. I’m going to make the audience pee their trousers, he declared. Jobs was confident in the strategy he had used.
2. Use your failures as stepping stones to success.
It was feasible to continue taking new and different risks later on since the foundation was already in place when Apple was ready to introduce the iPhone into the world.
Jobs anticipated issues with each new product. Yet he also knew that sometimes making a mistake was worthwhile. Even if perfection might not exist, excellence is attainable with a few software upgrades.
3. Remove the rock blocking you from going beyond your comfort zone.
The multitouch screen and digital keyboard of the first iPhone, which was released in 2007, revolutionised the globe. A creative industrial design solution was the choice to eliminate the mechanical keyboard. That gave the iPhone extra screen real estate for other innovative features.
A former Apple engineer is Justin Santamaria. He currently co-founded the fitness app Future. Before to Future, he oversaw the Airbnb guest experiences product team. On Twitter, abide by him.
Based in Barcelona, Spain, Ash Lamb is an illustrator and designer. At visualgrowth.com, he teaches people how to make effective visuals and spends his time dissecting and illuminating ideas for creative entrepreneurs.