The present-day fast food industry is the confluence of companies that sprung up during the mid-90s and 2000s. Multinational companies like Pizza Hut and Burger King are famous around the globe, but KFC enjoys a following of its own.
Kentucky Fried Chicken (KFC) is the second-largest food chain, with a presence in over 22,621 locations across 132 countries. The recipe that made KFC marketable and sought-after was a pressure-fried chicken blended with Sander’s 11 spices and recipes. With over 25 billion USD in revenue, Colonel Sanders gifted a delectable delight to chicken lovers through KFC.
#David Sanders – Founder’s Story:— Colonel Sanders, the founder of KFC, will be remembered as one of the most outstanding business people and entrepreneurs. The logo and icon of the mega-brand, Colonel Sanders, had multiple occupations under his belt.
He was a filling station operator, insurance salesman, and steam engine stoker before selling chicken from his roadside restaurant during the Great Depression. He sold chicken pieces blended with a secret recipe he had prepared. Every successful entrepreneur identifies an object or idea as a manifestation of their thoughts to change the world; Colonel found him in chicken.
He was paid $0.04 for a single piece of the hen. When his North Cabin restaurant had to be closed down, he was left only with little financial savings and $ hundred and five from Social Security. In dire need, he started to franchise his chicken idea and traveled throughout the USA searching for restaurants.
Talent can be recognized, and this was the case with Harland David Sanders. The tables had been turned, and restaurant owners started visiting Sanders as they were mesmerized by his recipe. After spotting the capability in his recipe, he set up the primary KFC restaurant in South Salt Lake, Utah, in 1952. After his North Cabin restaurant debacle, he dedicated his time to constructing and uplifting the KFC brand.
#David Sanders – Face of KFC:— Sanders remained the face of KFC even after selling it. He traveled over 200,000 miles every year to promote KFC around the world. Sanders’ image was meant to demonstrate his determination and persistence and encourage customers to assimilate the same. He often visited KFC restaurants and used to taste the gravy.
Sanders used to proclaim that his self-made gravy was so good that one would throw away the damn chicken and eat the sauce. ‘God-damned slop’ was his phrase whenever he disliked KFC’s gravy at a franchise. The Colonel was a perfectionist and did not withstand compromise in quality. In 1973, he stood up against the dip in food quality and sued the parent company, Hueblein Inc., which owned the KFC brand and sold items he had never developed. Hueblein Inc. filed an unsuccessful lawsuit against Sanders for he labeled the gravy ‘wall-paper.’
#Life Beyond KFC:— Disappointed by how KFC was being managed, Colonel and his wife reopened their restaurant and started serving the original KFC-styled chicken. They named the restaurant Claudia Sanders, The Colonel’s Lady. Unfortunately, the couple was sued by the owners of KFC.
After settling, he sold the restaurant, which continues to operate. It is the only restaurant serving chicken prepared from KFC’s recipe. Colonel Sanders has been posthumously a part of various television commercials. His appearance in DC comics and WWE commercials pays homage to his legacy.
# Charity And Philanthropy:— The Sanders Foundation has donated to various children’s hospitals in Canada. To honor the foundation’s substantial donation, the wing of Mississauga hospital for women and children is named the Colonel Harland Sanders Family Care Centre.
#David Sanders – An Inspiration:—Even after being fired from legal jobs and facing multiple setbacks, Colonel Sanders always learned from his mistakes and grew as an entrepreneur. He had to take up various occupations to sustain a livelihood.
Sanders had done everything from insurance salesman to filling up gas stations. After surviving the Great Depression, he founded a food chain that is an inseparable part of daily life. KFC is now part of every country’s food chain. Customer satisfaction is what drove Sanders to criticize KFC.
After nearly three decades of his death, his image remains on posters and magazines. He is undoubtedly one of the best entrepreneurs who thrived for perfection in his products.
#KFC’s Rapid Expansion In The US:— When it comes to popular food chains, customers tend to frequent a restaurant if it offers quality food. Quality is a significant differentiator amongst restaurants. KFC’s finger-licking menu enabled it to expand rapidly through the United States. Following KFC’s success, Sanders sold the company for 2 million dollars in 1964 to a group of investors, John Y. Brown Jr and Jack C. Massey, while holding control of operations in Canada.